Tuesday Jun 28, 2022

EP32: Life as a Creative Director | Brand Activist with guest Richard Grehan

Join host Christopher Schoenwald of the Podcast, “LIFE AS A..” as he chats with Tokyo Based Creative Director and Brand Activist, Richard Grehan. 

Introducing

Richard Grehan is first and foremost a humanitarian. Through this prism he runs a Tokyo based a hybrid branding/production company called imageMILL. Upon founding in 2012, it became Japan’s first ethical and sustainable creative agency.

As an award-winning creative director working in advertising for over 20 years spanning the globe from London to Johannesburg and now Tokyo, he provides services for some of the biggest and smallest brands in the world.

Global Works

His projects have taken him everywhere: from northern Japan, to Mexico to the far reaches of Antarctica following polar explorers. The common thread of it all however remains the same; telling stories that inspire positive change and sustainable minded living.

Brand Activism

Richard creates stories for organisations and calls what he does “Brand Activism”.

In essence, his own dedicated work and passionate beliefs centred on promoting non-violence and preventing abuse; human, animal and environmental have allowed him to develop genuine relationships with companies. Resultantly, brands have entrusted Richard with crafting these visions for their own initiatives.

Acclaim

Whether his messages of sustainability and peace have been heard through speech, such as his TEDx talk on that matter, or even through his globally recognized and awarded documentary ZAN, his ideas are being heard and recognized.

Reasons to Listen

Plugging into the mindset of someone who has devoted so much of his personal and professional life to just causes, whether they be environmental or humanitarian, is a rare opportunity.

Speaking with someone with such devotion and commitment to these kinds of ideals undoubtedly allows for higher learning opportunities to flourish.

This is exactly what you can expect in this wide ranging talk that touches on concepts such as branded journalism, regenerative minded companies that are truly focussed on net positive impacts.

First Hand Accounts

Furthermore, hear about some of the first hand climate change observations Rick has witnessed while filming polar adventures in the arctic to the depths of the Great Barrier Reef.

Our conversation also meanders into hopeful discourse concerning both Millennials and Gen Z as far as their views, actions and attitudes toward climate crisis action.

Listen in for all this and more!

To learn more about Richard and his work, you can check him out here:

Website

Instagram

LinkedIn

FRIENDLY REMINDERS:

If you'd like, you can WATCH the full conversation on YouTube.

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I'd appreciate it! 

-Christopher

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To learn more about the program, visit the website www.life-as-a.com or https://linktr.ee/life_as_a_podcast 

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